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Trade Ideas

Global Trade Idea: Axon Enterprise (AXON US) - BUY

 

Peet Serfontein & Khumbulani Kunene

We enter a long position with a target price of $591.00 and a stop-loss of $396.00.

Axon Enterprise is a public safety technology company that offers law enforcement, military, and self-defence solutions, serving customers worldwide. The company is best known for developing and selling conducted energy weapons under the TASER brand as well as an integrated suite of hardware and cloud-based software solutions.

The company also offers AXON wearable video cameras for law enforcement officers and a hosted product called Evidence.com that allows digital evidence to be viewed, shared, and managed from a Web browser.

Technically, the supportive AI-driven price forecasts present an attractive buying opportunity for the stock (see the second insert on the main chart). This pattern is constructed using a machine-learning framework that analyses several years of historical price data together with a range of technical variables. Additionally, the target price is positioned below the model's six-month forecast, implying that it does not require an overly optimistic scenario to be achieved.

The price is also near the lower range of an upward sloping linear regression channel pattern, which supports our bullish bias (see the larger insert on the main chart). This pattern highlights that the broader long-term trend remains upward sloping, reflecting sustained positive price progression over time.

Upside price momentum according to the Moving Average Convergence Divergence (MACD) histogram, and the recent upward trajectory of the on-balance volume (OBV) indicator, also supports our bullish view.

Share Information
Share Code AXON US
Industry Capital Goods
Market Capital (USD) 36.5 billion
One Year Total Return -40.67%
Return Year-to-Date -20.32%
Current Price (USD) 452.51
52 Week High (USD) 885.92
52 Week Low (USD) 339.01
Financial Year End December
The price remains below its 200-day simple moving average (SMA), but above its 200-week SMA, suggesting that the longer-term bullish trend remains intact.

Consensus Expectations (Bloomberg)
FY25 FY26E FY27E FY28E
Headline Earnings per Share (USD) 6.85 7.73 10.66 14.05
Growth (%) 12.79 37.92 31.84
Dividend Per Share (USD) - - - -
Growth (%) - - -
Forward PE (times) 50.18 37.24 32.21
Forward Dividend Yield (%) - - -
The company is set to deliver robust double-digit earnings growth over the medium term, driven by strong demand across its ecosystem of product offerings, with continued investment in innovation supporting a healthy long-term growth pipeline.

Buy/Sell Rationale:

Technical Analysis:

    • The lower panel shows occurrences of the Three Outside Up Japanese candlestick pattern (a reading of one indicates when such a pattern occurred), a classic bullish reversal signal. The pattern consists of a bearish candle, followed by a larger bullish candle that fully engulfs the first, and a third bullish candle confirming the reversal with a higher close.
    • Our recommended entry range is $438 to $466, or as close as possible to $452.51 - a drop below this range would indicate a substantial change in price dynamics and would negate the trade idea.
    • Our target price is $591, representing ~30.6% upside from current levels.
    • Based on forward RSI calculations, the share is expected to become overbought at ~$770, supporting the achievability of the profit target.
    • Our proposed exit timeline is mid-September 2026, with flexibility depending on price behaviour.
    • A drop below $396 (~12.5% downside) would indicate weakening technicals; a stop-loss is recommended at this level.
    • We expect moderate volatility and recommend a medium at-risk allocation for this trade.

Fundamental view:

    • Axon Enterprise operates through two primary segments:
      • Software and Sensors (~43% of revenue), including body cameras, in-car cameras, hardware sensors, and recurring cloud-based software revenue.
      • Connected Devices (~57% of revenue), including TASER products, batteries, accessories, VR training, and platform solutions.
    • Approximately 85% of revenue is generated in the United States, supported by a large base of law enforcement customers and a subscription-based ecosystem with strong retention (~120% net retention).
    • The company is expanding into AI-driven emergency response, drone security, and integrated public safety platforms, enhancing its competitive position.
    • Growth strategy includes international expansion, bolt-on acquisitions, and entry into adjacent markets such as federal, corrections, and private security, which could materially expand its addressable market.
    • In 4Q25, EPS increased 3% year-on-year to $2.15, while revenue grew 39% to $797 million, driven by strong demand for TASER 10, Axon Body 4, premium software, and counter-drone solutions.
    • Guidance for FY26 revenue is $3.53 billion to $3.61 billion, with ~25.5% EBITDA margins. By FY28, management targets ~$6 billion revenue, ~28% EBITDA margins, and ~60% free cash flow conversion.
    • Key risks include reliance on global suppliers for semiconductors and optical components, exposure to public-sector procurement cycles affecting cash conversion, and regulatory risks impacting product deployment.

Share Name and Position AXP - Buy
(Continue to hold)
VMC - Buy
(Continue to hold)
UBER - Buy
(Continue to hold)
MSFT - Buy
(Continue to hold)
Entry 307.03 268.94 72.33 417.42
Current Price 318.38 279.00 70.38 403.41
Movement +3.7% +3.7% -2.7% -3.7%
Comment The stock is testing the lower range of an upward-sloping channel pattern, remaining of technical interest. Remains below its 200-day SMA. The start of upside momentum is supportive. Our profit target is $352.00, with a trailing stop at $287.00. Supportive long-term trend dynamics, improving momentum and favourable mean-reversion characteristics remain of interest. Remains below its 200-day SMA and fading downside momentum is supportive. Our profit target is $314.00 with a trailing stop-loss at ~$269.00. The price at the lower range of an inclining channel and the development of a double-bottom pattern remains of interest. Remains below its 200-day SMA. Fading upside momentum is a concern. Our profit target is $85.00 with a trailing stop-loss at $68.00. The volume-at-price profile remains of interest. The stock dipped below its 200-day SMA. Fading upside momentum is a concern. Our profit target is $480.00 with a trailing stop-loss at $392.00.
Time to exit 8 July 2026 19 August 2026 11 August 2026 12 August 2026

Share Name and Position CVX - Buy
(Continue to hold)
Entry 192.64
Current Price 186.76
Movement -3.1%
Comment The price in a developing Elliott wave structure remains of interest. Remains above its 200-day SMA. Downside momentum is a concern. Our profit target is $220.00 with a trailing stop-loss at $181.00.
Time to exit 15 July 2026

FNB Stockbroking and Portfolio Management (Pty) Ltd, a subsidiary of FirstRand Bank Limited, an authorised Financial Services Provider and authorised user of the JSE limited (Reg no: 1996/011732/07). This Publication note is issued by FNB Stockbroking and Portfolio Management (Pty) Ltd for the information of clients only and should not be produced in whole or part without prior permission. Although FNB Stockbroking and Portfolio Management (Pty) Ltd is an Authorised Financial Services Provider, any opinions and/or analysis contained in this Publication are for informational purposes only and should not be considered advice, including but not limited to financial, legal or tax advice, or a recommendation to invest in any security or to adopt any investment strategy. The information contained herein has been obtained from sources/persons which we believe to be reliable but is not guaranteed for correctness, completeness or otherwise and we do not assume liability for loss arising from errors in the information or that may be suffered from using or relying on the information contained herein irrespective of whether there has been any negligence by us, our affiliates or any other employees of us, and whether such losses be direct or consequential. As market and economic conditions are subject to rapid change, any comments, opinions, and analysis is rendered as of the date of publishing and may change without notice. Such changes may have a material impact on the outcome of any investment. Securities involve a degree of risk and are volatile instruments. Past performance is not indicative of future performances. Securities or financial instruments mentioned in the Publication note may not be suitable for all investors and FNB Stockbroking and Portfolio Management (Pty) Ltd has bares no responsibility whatsoever arising from or as a consequence hereof. The material is not intended as a complete analysis of every material fact regarding any share, instrument, sector, region, market, country, investment, or strategy. The recipient of this Publication must make their own investment decision and is advised to contact his relationship manager for a personal financial analysis prior to making any investment decisions. Copyright 2018 by FNB Stockbroking and Portfolio Management (Pty) Ltd.

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