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Trade Ideas

Local Trade Idea: Woolworths Holdings Limited (WHL) - BUY

 

Peet Serfontein & Jalpa Bhoolia.

Woolworths Holdings Limited is a South African-based retail group. In South Africa, the group trades through Woolworths, a respected chain of retail stores offering discerning customers a selected range of quality clothing, food, homeware, beauty, and financial services under its own brand name. Woolworths also owns Country Road Ltd, a leading Australian clothing and homeware retailer.

Technically, a share that appears to be in an incomplete inclining channel pattern makes for an attractive investment opportunity (see the black parallel trendlines on the main chart).

The patterns occurs when the price moves within upward sloping parallel lines, indicating that bullish sentiment has not yet fully developed. If the price does not significantly break below the lower trendline, it is considered an incomplete pattern and can signal continued buyer interest and potential for further upside movement - a bullish outlook.

The insert shows the linear regression channel analysis for the share over the last 200 weeks. When the price touches the lower one standard deviation range of an upward sloping linear regression channel, it often signals a bullish trend. This area typically acts as a support level, indicating that market participants might regard the share as undervalued. As a price approaches this lower boundary, it can trigger buying interest, thus leading to a rebound. This pattern suggests that investors are confident in the share's upward trajectory and are using these lower points as buying opportunities.

According to the RSI (Relative Strength Index), the stock will be overbought at ~R83.00, which classifies our profit target of R78.00 as realistic.

We suggest a low capital at-risk allocation to this trade. Increase exposure for a break above R70.

Share Information

Share Code WHL
Industry Consumer Discretionary
Market Capital (ZAR) 66.86 billion
One Year Total Return -10.54%
Return Year-to-Date -6.34%
Current Price (ZAR) 67.62
52 Week High (ZAR) 81.13
52 Week Low (ZAR) 58.24
Financial Year End June
The current share price provides a good entry point. Technical indicators are supportive of further upside. The share price remains just below its 200-day simple moving average of ~R70.00. Expect moderate volatility in the share price.

Consensus expectations

(Bloomberg)

FY23 FY24E FY25E FY26E
Headline Earnings per Share (ZAR) 4.17 4.36 4.83 5.36
Growth (%) 4.68 10.78 10.87
Dividend Per Share (ZAR) 3.13 3.13 3.47 3.84
Growth (%) - 10.80 10.75
Forward PE (times) 15.51 14.00 12.63
Forward Dividend Yield (%) 4.63 5.13 5.68
The earnings growth outlook is decent, with the dividend yield expected to be fairly stable.

Buy/Sell Rationale

Technical Analysis:

  • The lower panel shows the bullish trend of the share, measured in weeks. A lengthening of bullish trend periods reinforces the direction of the trend and suggests a sustained bullish setup. This duration highlights the strength and stability of the upward movement and implies that once a bullish trend is firmly established, the share is likely to maintain its upward trajectory for an extended period.
  • As such, the pattern reflects growing investor confidence and accumulating buying pressure, often leading to sustained phases of positive price movements.
  • Fading downside price momentum according the MACD (Moving Average Convergence Divergence) histogram supports the trade idea.
  • The RSI is in oversold territory when the reading is below 30 and overbought when the reading is above 70. The current reading of the RSI is 46, leaving some room to the upside.
  • Our entry range is between R66.00 to R70.00. Our upside target is set at R78 (+14.7% from current levels).
  • Our proposed time to exit is end-May 2024. Keep the option open to close the trade if the price reaches our profit target in a shorter time.
  • A drop below R64 (~5.9% below current levels) is a concern for downside potential. As such, a stop-loss is recommended at this level.

Fundamental view:

  • Woolworths holds a niche position in private label in South Africa. Woolworths food continues to perform well and makes the counter more of a defensive play. The self-help thesis is beginning to gain traction, with improvements now visible in SA Food Beauty and Home.
  • Woolworths has a strong online presence with related logistics already in place. Click-and-collect and same-day delivery capability will add additional support.
  • The company has managed to bring down debt levels during a very challenging time. The sale of David Jones has de-geared the group even further.
  • In January, Woolworths released a soft trading statement (for the 26 weeks ended 24 December 2023), highlighting persistent challenges in the macroeconomic environment. While there was some base effect in the top-line number, growth is on par with Bloomberg consensus. Lower consumer discretionary income negatively impacted footfall, while load-shedding, avian flu, and port congestion added further operational strain. As a result, the bottom-line took a knock.
  • The Food business performed relatively well, and the last six weeks saw a slight uptick in growth - a positive point. Fashion, Beauty and Home (FBH) suffered amid port delays, but the improvement in the last six weeks and management's focus on full-priced sales could prop the business up for a better 2H24. However, some margin pressure can be expected as weak sales may ultimately force discounting to relieve inventory levels. CRG continues to struggle as trading conditions in Australia and New Zealand remain particularly tough.
  • Risks to our fundamental view include brand confusion, which remains a possibility as differentiation between its luxury label businesses (Trenery and Country Road) and its in-house brands (RE and StudioW) is limited.
  • Higher incidence of promotional activity to increase/maintain market share in a competitive and fragmented Australian market may also impact profitability.
  • Unexpected issues in the food business will have a major impact on the business. Just recently, the load-shedding impact on margins has become a big concern.

Share Name and position RDF - BUY
(Continue to hold)
MRP - BUY
(Continue to hold)
APN - BUY
(Continue to hold)
Entry 3.78 157.50 182.66
Current 4.12 170.20 195.01
Movement 9% 8.1% 6.8%
A strategic investment opportunity. Continues to stay above its 200-day simple moving average. Fading upside momentum is concerning.

Our take profit target remains at R4.50 with a trailing stop-loss level at R3.85. Exit the trade on 4 March 2024.
A price coinciding with a trough in the business cycle remains of interest. Fading upside momentum is concerning. Trading above its 200-day simple moving average.

Our take profit target remains at R213 with a trailing stop-loss level at R147.50. Exit the trade on 7 April 2024.
A developing symmetrical triangle pattern remains of interest. Trades above its 200-day simple moving average. Fading upside price momentum continues to be a concern.

Our profit target is R222, with a trailing stop-loss at R171 Exit the trade on 27 December 2024.

Share Name and position BTI - BUY
(Continue to hold)
SNT - BUY
(Continue to hold)
OUT - BUY
(Continue to hold)
Entry 562.87 296.56 42.50
Current 574.75 302.00 42.31
Movement 3.6% 1.8% -0.4%
A price that is testing the lower range of an inclining channel pattern remains of interest. Upside price momentum is supportive. Close to testing its 200-day simple moving average.

Our take profit target remains at R645 with a trailing stop-loss level at R559. Exit the trade on 22 April 2024.
An incomplete cup and saucer pattern remains of interest. Upside price momentum is a highlight. Remains above its 200-day simple moving average.

Our take profit target remains at R337 with a trailing stop-loss level at R286. Exit the trade on 29 April 2024.
A consistent uptrend is attractive. Fading downside price momentum is a positive point. The share remains just above its 200-day simple moving average.

Our take profit target remains at R50 with a trailing stop-loss level at R39.70. Exit the trade on 6 May 2024.

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