Please select


For My Business

< R10m annual turnover

For My Business

> R10m annual turnover

Please select


For My Business

< R10m annual turnover

For My Business

> R10m annual turnover

Switch to FNB Business

Product shop

By Turnover

First Business Zero (R0 - R5 million p.a) Gold Business (R0 - R5 million p.a) Platinum Business (R5 million - R60 million p.a) Enterprise Business (R60 million - R150 million+ p.a)

Transact

Business Accounts Credit Cards Cash Solutions Merchant Services eWallet Pro Staffing Solutions ATM Solutions Ways to bank Fleet Services Guarantees

Savings and Investments

Save and Invest 3PIM (3rd Party Investment Manager)

Borrow

FNB Cash Advance Overdraft Loans Debtor Finance Leveraged Finance Private Equity Securities Based Lending Selective Invoice Discounting Asset Based Finance Alternative Energy Solutions Commercial Property Finance Fleet Services

Insure

Insurance

For my employees

Staffing Solutions Employee benefits

Forex + Trade

Foreign Exchange Imports and exports Structured Trade + Commodity Finance Business Global Account (CFC account)

Value Adds + Rewards

Connect my business the dti initiatives Enterprise and supplier development Business Hub eBucks Rewards for Business DocTrail™ CIPC Integration Channel Instant Accounting Solutions Instant Payroll Instant Cashflow Instant Invoicing SLOW 24/7 Business Desk FNB Business Fundaba nav» Marketplace Prepaid products Accounting integrations

Industry Expertise

Philanthropy Chinese Business Islamic Banking Agriculture Public Sector Education Healthcare Franchise Motor Dealership Tourism

Going Global

Global Commercial Banking

Financial Planning

Overview

Bank Better

KYC / FICA Debit order + recipient switching Electronic Alerts

Corporates + Public Sector

Corporate Public Sector

All savings + investment accounts


Cash deposits

Notice deposits Immediate access Access to a portion Fixed deposits

Share investing

Shares

Tax-free investing

Tax-free accounts

Funds/unit trusts

Ashburton specialised products

Invest abroad

Offshore products

I want to save for

Personal goals Child's education Emergencies Tax-free

Compare similar

Compare

Additional options

Show me all Help me chosse Find an advisor

Financial planning

Overview

Back

Investor Education

Investor Education: Contrarian investing - Swimming against the current

 

Contrarian investing

Swimming against the current

Contrarian investing is a strategy that challenges the conventional wisdom of the market. At its core, it involves taking positions that are against prevailing market sentiment. Contrarian investors believe that the collective actions of investors, driven by emotion and herd behaviour, can lead to assets being mispriced. By identifying and capitalising on these inefficiencies, contrarians aim to achieve superior returns.

The philosophy behind contrarian investing

Financial markets are often driven by emotions: fear, greed, hope, and despair. These emotions can create significant price deviations from the intrinsic values of securities. The contrarian investor seeks to exploit this mispricing by being brave when others are fearful and cautious when others are greedy.

For example, during a market downturn, widespread pessimism can result in equity prices plummeting far below their intrinsic value. A contrarian investor views this as an opportunity to buy quality shares at discounted prices. Conversely, during a market upswing, excessive optimism can push share prices to unjustifiably high levels. Contrarians might see this as a chance to sell and take profit or even short sell.

Strategies in contrarian investing

  • Value investing: One of the most popular contrarian strategies is value investing, pioneered by Benjamin Graham and later popularised by Warren Buffett. It involves identifying undervalued shares by analysing a company's fundamentals, such as its earnings, dividends, and assets. When the market price of a share is significantly lower than its intrinsic value, it may present an opportunity for value investors.
  • Cyclical investing: This involves investing in industries or sectors that move in cycles. For example, commodity sectors like oil and metals tend to move in cycles. A contrarian might buy shares in these sectors during downturns and sell during upswings.
  • Short selling: This strategy involves borrowing shares of stock to sell them at current prices, with the intent of buying them back later at a lower price. Contrarian investors might short sell shares that they believe are overvalued.

Tools and indicators

Contrarian investors use a mix of qualitative and quantitative tools to make decisions:

  • Price-to-Earnings Ratio (PE): This measures a company's current share price relative to its per-share earnings. A lower PE ratio could suggest that a share is undervalued.
  • Dividend yields: Historically high dividend yields might suggest that a share is undervalued.
  • Analyst ratings: A preponderance of "sell" ratings and negative sentiment could indicate a potential contrarian opportunity.
  • Market sentiment indicators: Tools like the VIX (often referred to as the "fear index") measure market volatility and can give insights into investor sentiment.

Advantages of contrarian investing

  • Potential for high returns: One of the primary lures of contrarian investing is the potential for above-average returns. When investors can accurately identify and invest in undervalued assets, there is a chance for substantial gains when the market corrects itself and those assets appreciate.
  • Opportunity in pessimism: During market downturns, many investors panic, leading to an over-sell off of assets. For contrarians, this pessimism can provide an excellent buying opportunity, allowing them to purchase quality assets at discounted prices.
  • Reduced competition: Since contrarian investing often goes against popular opinion, there is typically less competition when buying or selling assets. This can lead to more favourable prices and less risk of assets becoming overpriced due to excessive demand.
  • Risk mitigation: Contrarian investors often buy shares when they are undervalued, which can provide a margin of safety. This means that even if their assessment is slightly off, the risk of a significant loss is reduced because they have purchased the asset at a discount.
  • Diversification: Since contrarian strategies often involve investing in areas of the market that are out of favour, they can lead to a more diversified portfolio. This can help protect against significant losses in any single area of the market.

Challenges and risks

  • Timing: One of the biggest challenges in contrarian investing is timing. Just because a share is undervalued does not mean it will rebound immediately. Conversely, overvalued shares can continue to rise before they correct. This could result in prolonged periods of underperformance.
  • Popularity paradox: If too many investors adopt a contrarian approach, the very act of being contrarian becomes mainstream, reducing potential advantages.
  • Misjudging value: There is a thin line between a company that is genuinely undervalued and one that is cheap for a reason. Contrarian investors run the risk of catching a "falling knife" — a share that continues to decline without rebounding, or a "value trap" - a company that remains cheap for a very long time.

Delving into the psychological aspects of contrarian investing

Contrarian investing, by its inherent nature, is more than just a strategic financial move; it is a psychological challenge that demands resilience and strength of character. To go against prevailing market sentiment means willingly positioning oneself in opposition to the collective wisdom, which requires significant courage. This courage becomes particularly essential as contrarian investors frequently encounter scepticisms, doubt, and sometimes outright criticism from peers, colleagues, and even financial experts who may be following the dominant market trends.

Moreover, it is not just external pressures that contrarian investors must contend with. Internally, they often grapple with self- doubt, especially during extended periods of underperformance compared to the broader market. Such phases can be mentally taxing, leading to questions about whether one's analysis might have been flawed or if the entire contrarian approach was a mistake. These moments of self-reflection can be daunting, but they are part and parcel of the contrarian journey.

Successful contrarian investing is not just about having the courage to make unconventional choices. It is also about possessing an unwavering conviction in one's research and analysis. Without deep belief in their rationale, contrarian investors can easily be swayed by the market's euphoria or panic. This conviction is what anchors them during turbulent times and prevents them from making impulsive decisions that deviate from their initial strategy

Additionally, patience is an invaluable virtue in the world of contrarian investing. The market does not always immediately correct mispricing. Sometimes, it can take months or even years for the true value of an asset to be recognised, and for the contrarian's thesis to play out successfully. This waiting period, while the rest of the market moves in a different direction, can be agonising. Yet, it is this patience, combined with conviction and emotional resilience, that often leads to the most rewarding outcomes in contrarian investing.

Contrarian investing in modern times

With the advent of advanced algorithms, big data, and high-frequency trading, some argue that market inefficiencies are harder to come by. However, while algorithms are fast and efficient, they are based on logic and patterns. They cannot account for human emotion, which still plays a significant role in market movements. This means that opportunities for contrarian investors still exist.

Moreover, in a hyper-connected world with information overload, herd mentality can be exacerbated, leading to more pronounced market overreactions and, by extension, even better opportunities for contrarian investors.

FNB Stockbroking and Portfolio Management (Pty) Ltd, a subsidiary of FirstRand Bank Limited, an authorised Financial Services Provider and authorised user of the JSE limited (Reg no: 1996/011732/07). This Publication note is issued by FNB Stockbroking and Portfolio Management (Pty) Ltd for the information of clients only and should not be produced in whole or part without prior permission. Although FNB Stockbroking and Portfolio Management (Pty) Ltd is an Authorised Financial Services Provider, any opinions and/or analysis contained in this Publication are for informational purposes only and should not be considered advice, including but not limited to financial, legal or tax advice, or a recommendation to invest in any security or to adopt any investment strategy. The information contained herein has been obtained from sources/persons which we believe to be reliable but is not guaranteed for correctness, completeness or otherwise and we do not assume liability for loss arising from errors in the information or that may be suffered from using or relying on the information contained herein irrespective of whether there has been any negligence by us, our affiliates or any other employees of us, and whether such losses be direct or consequential. As market and economic conditions are subject to rapid change, any comments, opinions, and analysis is rendered as of the date of publishing and may change without notice. Such changes may have a material impact on the outcome of any investment. Securities involve a degree of risk and are volatile instruments. Past performance is not indicative of future performances. Securities or financial instruments mentioned in the Publication note may not be suitable for all investors and FNB Stockbroking and Portfolio Management (Pty) Ltd has bares no responsibility whatsoever arising from or as a consequence hereof. The material is not intended as a complete analysis of every material fact regarding any share, instrument, sector, region, market, country, investment, or strategy. The recipient of this Publication must make their own investment decision and is advised to contact his relationship manager for a personal financial analysis prior to making any investment decisions. Copyright 2018 by FNB Stockbroking and Portfolio Management (Pty) Ltd.