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Beyond the Weekend Pop-Up: Why Market Access Matters for Small Business Growth

 

South Africa's entrepreneurs are rich in ideas, ambition and resilience. But building a great product or service is only part of the journey. For small businesses to grow sustainably, they also need access to customers, opportunities to build visibility and the right tools to trade with confidence.

This September, the Soweto Business Showcase will bring these elements together at Maponya Mall.

Hosted by Soweto Tourism in partnership with FNB and KAMERS/Makers, the showcase will bring together 100 entrepreneurs from across the country on 26 and 27 September.

More than a weekend shopping experience, the showcase creates an opportunity for businesses to introduce their products to new audiences, engage directly with customers and learn from real-time feedback. For entrepreneurs, these interactions can provide valuable insight into what customers want, how they respond to pricing and where future growth opportunities may lie.

They also create something equally important: connection. By bringing entrepreneurs, consumers and other businesses into one space, platforms such as the Soweto Business Showcase can open doors to new relationships, collaborations and markets.

Making the sale itself should be just as seamless. FNB will support participating businesses with business solutions designed to make it easier for customers to pay quickly, conveniently and securely.

When entrepreneurs have access to markets, customers and enabling financial tools, a weekend of trading can become the starting point for something much bigger.

Experience South African entrepreneurship in action.

Join us at the Soweto Business Showcase, taking place on 26 and 27 September 2026 at Maponya Mall, Soweto.

Buy your tickets via the KAMERS/Makers website: https://kamers.co.za

Discover more insights, business solutions, and tools designed to help you scale: https://www.fnb.co.za/for-my-business.html

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